Who is the target of the marketing for your products or services? In an established 'bricks and mortar' business, people usually know who their target market is. For instance, your business might be targeting car buyers or people with a particular interest. Now you can target a specific market for your service or web site. For much less than you think. You have probably seen the outrageous prices other sites charge just to market your business. Not here!

We average well over 150,000 pageviews monthly! Imagine having your web site potentially visited by thousands of viewers every day. Receive your stats 24 x 7 in REAL TIME! Free 24 hour Tech Support via email!

WheelsDirect2U.com advertising fees start as low as $1.00 CPM (cost-per-thousand impressions). In short, your text ad or banner impression will be shown on WheelsDirect2u.com 1000 times for as little as a $1.00. What's a visitor worth to you?

As if this weren't enough, we are launching a brand new Automotive Directory scheduled to be online January 16, 2002. Each advertiser on WheelsDirect2U.com will automatically qualify for 30 days of free banner advertisments!

Your advertising won't be wasted on sites that have no value to your business or web site. We have been told by many members that no one else has such a program on the internet. You can even target your banner by specific category! If you can't measure it, you can't manage it! After all, It is your money and you owe it to yourself get the best service for the best price possible.

Glossary of Terms:

Banners - An ad graphic hyperlinked to the URL of the advertiser. These are usually animated GIF images, though we are seeing an increasing number of MacroMedia Flash banners. The full banner (below) size is 468 x 60 pixels, and most sites limit the file size of the graphic to 6K to 10K

Branding - While CTR and cost per sale relate to direct marketing objectives, another way of looking at banner ads is as "branding" tools. They create brand awareness, and a brand image in the viewer's mind, whether or not the viewer clicks on the ad. Hopefully, when the viewer gets ready to make a purchase, those "impressions" will cause you to select 1 brand over another. Pepsi over Coke, or Barnes and Noble over Amazon etc.

Clicks - When a visitor clicks his or her mouse on a banner ad, they are automatically transferred to the advertiser's site. The number of responses to a banner ad is sometimes referred to as the number of "clicks."

Conversion Rate - The percentage of shoppers in an online store who actually make a purchase. This is typically 1% to 5% in online stores, but can be lower or higher.

Cookies - Small files written to your computer when you view a banner ad, visit a website, or put a product in a shopping cart. This helps the banner server to keep from showing you the same ad, or perhaps show you ads you might be more interested in seeing. Cookies are controversial, but are here to stay; too much of the Web is run by cookies to get rid of them. Cookies also allow an advertiser to track which banner ad a visitor saw that brought him to the advertiser's site, and which banner ads resulted in actual sales. WheelsDirect2U.com refuses to use cookies.

CPM - Literally, Cost per Mil. This is the cost per 1,000 times the ad appears. A CPM of $10 means the advertiser will pay $10 for every 1,000 ad impressions.

CTR- Click-through ratio. A method of rating how many times a banner is clicked on. A ratio of the number of times a banner is shown to the number of times it is clicked on. For example, if a banner has a CTR of 20:1, it means that 1 out of 20 people have clicked on it (i.e. 5% of the people who viewed it). A good CTR is dependent upon many factors, including the banner design and the content of the web site the banner is supposed to represent. In an economic model, the CTR is a reflection of advertising (the banner exposures). Judging the effectiveness of a CTR then becomes a reaction of advertising vs.revenue. reducing the number of bytes your banner takes is CRITICAL to increasing it's CTR. Ideally, your banner should be 6000 bytes or less

Impression - A single viewing of an ad.

Page impressions or page views - Refers to the number of times a webpage has been requested by the server.

Banner views - Refers to the number of times a banner has been viewed. Almost the same as "page views," but some banner server programs don't count the banner view unless the visitor stays on the page long enough for the banner to be fully downloaded from the banner server.

Pixel - A unit of measurement on computer screens.

GIF - Graphic Interchange Format. A common file format for web graphics (and banners). Not always the best choice for photo-realistic images.

JPG (or JPEG) - Joint Photographic Experts Group. A common file format for photo-realistic images. Not as common as GIF for banners because JPEG compression has a tendency to blur small text (which banners usually have).

Text Link (example) Free Purchase/Lease Analysis!

Banner Chart | Sign up | Questions